Connected TVs are internet-connected devices that allow users to access digital video content. This content is intentionally selected by them, meaning high attention and engagement levels, making it a great opportunity for advertisers to place their ads and reach their audiences through these devices.
Connected TV usage has been growing over the past years and now accounts for more prime-time streaming of TV and movies than DVRs, and twice as much as desktop and mobile consumption combined.
Chameleon will provide you with relevant analytics, such as number of impressions and views, completion rates, the type of devices that are being used by the audience, and much more! This is a great way to complement other of your marketing efforts in order to draw superior results!