Our Services allow us to collect information from and about users when you when you visit or use the Sites and Apps on our Network. We gather this information from our own Sites and Apps, the Sites and Apps of our clients, and other third party websites, ad exchange networks and services we work with to provide the Services (“Partners”). As more described in this Policy, We may collect information such as your device ID; IP address; geolocation data (if you have enabled your device to share location information); browser type; the website from which you accessed the Site or App; click-stream data about your activity on the Site or App such as the times you access the Site or App, and the pages and content you visit; and the types of products, services, and content in which you may be interested based on your online and App activities.
The information we may collection in operating its Services consists of both Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”). PII is information used or intended to be used to identify a particular individual (i.e. name, contact addresses, billing information and government identifiers such as a driver’s license). We will collect PII that you voluntarily provide to us or our clients and Partners directly, such as information you provide in completing a registration form, information you publicly share over social media including your username or handle, photos, and other public information you make available based on your privacy settings on third party sites and services.
“Non-PII” is information that is linked or reasonably linkable to a particular computer or device, but does not reveal your specific identity or directly identify an individual. Non-PII may include browser and device information, pages visited, language preferences, date and time an ad was served, clicks on ads, and other anonymous traffic data; your geolocation data; unique identifier, including mobile device identifier or statistical identifiers (which may collect and use certain characteristics of your device to help us identify it over time), demographic information, and aggregated information. You are always free to turn off geolocation (or limit it to certain mobile applications) or to adjust your advertising tracking settings on your device. Non-PII enables us to recognize your device when you use Sites and Apps across our Network and in connection with our Services.