Brand Safety Guidelines

At Chameleon Digital Media excellence in viewership of your brand is our highest priority. We take fraud and other important brand safety related matters extremely seriously and work with our partners using IAB guidelines and practices.

Chameleon Digital Media is a proud Member of the IAB, as such we adhere to the strict rules and regulations as governed by the body.

Chameleon Digital Media uses programmatic and a real people resources to ensure that advertisements will never run on inappropriate sites that might include content such as adult programming, illegal content, fake placements, bots or pages that may have questionable content.

Automatic Brand Safety

1 At Chameleon Digital Media excellence in viewership of your brand is our highest priority. We take fraud and other important brand safety related matters extremely seriously and work with our partners using IAB guidelines and practices.

Fraudulent activity categories for protection include:
  • Botnets – network of hijacked computers programmed to drive fake ad views
  • Fake pre-roll – for video ads running in 300×250 display banners that auto play when a viewer loads a page
  • Masked URLs and nested iFrames – can result in advertisers buying a specific site, but having the ad delivered on a different site,

2 Our third party Data Management Platforms provide multi layered verification to ensure advertising does not appear in an inappropriate placement. All sites are programmatically screened and categorized into tiers according to their quality & your ads will run on tested, high quality, legitimate websites.

Content Categories:
  • DL-G:A Content suitable for general audiences.
  • DL-PG:A Content suitable for most audiences with parental guidance.
  • DL-T:A Content suitable for teen and older audiences.
  • DL-MA:A Content suitable only for mature audiences.
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Human Quality Control

Our quality reliance team works tirelessly to create a brand safe environment for your campaign and to keep checking throughout the day on a daily basis to monitor performance. This ensures the ads are delivered correctly. If any questionable behavior arises during the campaign our team is alerted immediately, and trained to take the appropriate action presented in the unique situation and correct the course so the campaign will maintain integrity to the Chameleon standard.

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1 Using state of the art technology and human interaction to maintain incomparable quality control with automated tools that look for malware, bots, published blacklist websites and IAB policy violations.

Fraudulent activity categories for protection include:
  • Botnets – network of hijacked computers programmed to drive fake ad views
  • Fake pre-roll – for video ads running in 300×250 display banners that auto play when a viewer loads a page
  • Masked URLs and nested iFrames – can result in advertisers buying a specific site, but having the ad delivered on a different site,

2 Our third party Data Management Platforms provide multi layered verification to ensure advertising does not appear in an inappropriate placement. All sites are programmatically screened and categorized into tiers according to their quality & your ads will run on tested, high quality, legitimate websites.

Content Categories:
  • DL-G:A Content suitable for general audiences.
  • DL-PG:A Content suitable for most audiences with parental guidance.
  • DL-T:A Content suitable for teen and older audiences.
  • DL-MA:A Content suitable only for mature audiences.